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Writing Evergreen Content
What makes a classic timeless while another about the same topic from the same year is relegated to the past? Certain language and concepts date material, while others don’t. Talking about your Blockbuster card is going to make you sound old, but writing about why Blockbuster made the market what it was won’t. Evergreen content is content which doesn’t age (or, more realistically, lasts a really long time before it’s obsolete).
It stands opposite current events and the news in terms of both topics and function. There are many ways to write evergreen content, but you have to know why and how they relate to what you’re writing to make the content good. An evergreen article about what a given fad is will age like milk, while an article about what the fad meant to you can last and last. There has to be balance and forethought when dealing with evergreen content.
The Basics of Evergreen Content
When building a blog or marketing collateral, you have to consider how long content will be relevant and how long you can use it. Content about the end of life for Windows 7 is going to be completely obsolete in a few months, but content about smashing through writer’s block…
