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Syndicated Content and SEO
Content syndication has gotten a bit of a weird reputation for SEO in the past few years. Some people swear by it, while others avoid it like the plague. The truth is that it works in many situations, but you have to take the right the approach. It can also become detrimental if not approached right.
So, what exactly is content syndication? Content syndication is the practice of wholesale putting an article on another platform, like Medium. Some platforms have great tools to import articles, others require work.
Now that we’ve answered what syndication is, let’s go over how syndication impacts SEO, how it can harm SEO, and what can be done to make syndication strategies more efficient.
How Syndication Impacts SEO
Syndication allows you to reach an audience you wouldn’t normally have access to. For instance, with Medium, I can reach people who wouldn’t normally be drawn to my blog. This helps to either generate traffic via backlinks, or at least build some degree of awareness. The fact Medium pays doesn’t hurt either.
Since syndication creates a form of duplicated content, it can harm search engine rankings and…
