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Defeating Writer’s Block 2.0
It’s hard to run out of ideas to write about, but it’s easy to run out of ideas worth writing about. At a certain point, the object of your writing becomes less fixated on producing content, and more focused on producing content which pushes your brand. I can write about everything, but I can’t write about just anything.
As you plumb the depths of a topic, you hit a wall where your understanding isn’t high enough to progress. The less you know, the harder it is to learn quickly. You walk in a spiral out away from the base of understanding, with each cycle getting longer and longer. The road gets rougher and the path is less well trodden the further you go. You can advance the entirety of a subject with the right research, but you need to know what to look at to even get started.
To confound all of this, you also have to consider the value a topic has to your purpose for writing. A content pipeline is useless if you’re writing for money and it isn’t profitable. At the same time, a topic you’re good at but hate can sabotage your long-term efforts.
Let’s keep it simple and focus on these two factors. You have to hit a certain bar of knowledge to be able to write about something, and you have to factor your branding efforts of reason for writing. There’s so much more to the equation, but these factors make it or break it. These two factors set the…
